RESCUING JJ MAN FOR MENARINI


Challenge

One-third of Hong Kong men suffer from premature ejaculation. It is considered a taboo to discuss, and medical help is rarely sought. So how do we get them to seek help?

Truth

To increase awareness and encourage discussion on this subject, we needed to create a strong talking point to drive the point home.

Solution

We introduced a parody video on White Valentine’s Day (Asian Valentines Day on March 14), just before the screening of a romantic film in the cinema.

This was a big success and a talking point after the film. An online version posted on YouTube has been widely circulated on social media. The best part is that patients now acknowledge the need to seek medical advice.
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