Challenge

Narayana Health believes in the credo, “a healthcare solution is not a solution, if it’s not affordable”, and so offers subsidized treatment to those who cannot afford it. Unfortunately, as a result it came to be known as a “poor man’s hospital”, thus even those who could afford it stayed away, despite talented doctors and state of the art technology.

Truth

You always trust an expert.

Solution

We created India’s largest engaged healthcare community on social media, with Narayana Health giving advice and information on various health conditions. In a short span of a year and half, we created a million plus strong community that was named the most engaged healthcare community by ETHealthworld. What’s more, the hospitals even started seeing a rise in the number of walk-ins at their centers near big cities.