NAN TODDLER MILK TVC CAMPAIGN FOR NESTLÉ
ChallengeTo convince parents that NAN toddler milk understands the nutrition needs of young children.
TruthNAN understands toddlers – and therefore understands what they need.
SolutionWe created a series of TV spots where the babblings of toddlers were translated with sub-titles to show they are much more cluey than we adults may think. This humorous approach drives home the fact that Nestlé understand toddlers, and you have to understand toddlers to understand their needs.